Nairobi’s Motor Taxi Drivers Sport Extravagant Costumes in ‘Boda Boda Madness’
January 16, 2020

Captivated by the motor taxis occupying the streets of Nairobi, Dutch artist Jan Hoek collaborated with Ugandan-Kenyan fashion designer Bobbin Case to document how the drivers elaborately design their bikes to attract customers. The resulting series, titled Boda Boda Madness—the motorists are referred to as boda boda in the Kenyan city—captures this advertising strategy with a little bit of added flair: each driver dons an extravagant ensemble developed by the designer that matches their rides. More Continue reading

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